Saturday, March 6, 2010

IPL targets 80 licensing and merchandising deals this year

The Indian Premier League (IPL) expects to allowance 80 licensing and affairs deals as it aggressively pushes for revenues from this articulation this year.Four deals accept already been done and two added are to abutting soon, reveals IPL administrator and abettor Lalit Modi.The IPL had beforehand appear a tie up with Swiss watch cast Bandelier which launched its accumulating today.

Modi says that licensing and affairs is continued appellation in nature. “It takes about nine months for articles to hit the market. We are not absorbed in somebody artlessly slapping our logo assimilate products. We appetite ally who will actualize altered articles that represent our cast values. Bandelier has become the aboriginal licensee of the IPL. I am assertive that candid admirers from all over the apple will booty to the brand.”

Modi additionally antiseptic that this accord does not affray with the accord that the Kolkata Knight Riders accept done with Tag Huer. The amount credibility are altered and the Bandelier articles are the mid-range segment.Finex Lifestyle Works MD Raouff Ansari says that added models as able-bodied as appropriate and bound editions will be apparent already the clash starts. The aims is to advertise about 10,000 pieces globally in the aboriginal year. The aggregation is attached up with watch retailers in ICC countries as able-bodied as in countries that accept a abundant Indian diaspora. Ladies watches alpha from Rs. 45,000 while men’s watches alpha from Rs. 70,000.


  1. any pictures of the watches? these do sound very interesting...authentic swiss watches for the IPL!! want one now...!!

  2. hey u can find pics on the website:

    They are a very beautiful collection.