Wednesday, December 2, 2009

Sahara continue Indian cricket sponsorship

Struggling to acquisition a beginning sponsor for the Indian cricket team, the BCCI, on Wednesday, absitively to extend its absolute arrangement with Sahara by addition six months.

After a affair of the Marketing Committee presided over by admiral Shashank Manohar, BCCI secretary N Srinivasan said the lath has absitively to extend the aggregation advocacy arrangement of Sahara by six months on the absolute agreement and conditions.

"Before the accomplishment of the addendum period, a beginning breakable would be issued, agreeable bids for the same," Srinivasan said.

He additionally appear that the appellation and arena rights for India's two Twenty20 International matches adjoin Sri Lanka accept been awarded to the World Sports Group at Rs. 3.15 crores per match.

With the absolute arrangement advancing to an end on December 31 and no added companies advancing forward, the BCCI had to extend the arrangement by addition six months by which they plan to braiding in a beginning sponsor.

Sahara had active a four-year-deal in 2006 for Rs 313.80 crores.

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