Amitabh Bachchan is amid the top stars today who command a amount of about Rs2 to 3crore per advertisement, which as acceptable as accomplishing an absolute film. Ad film-maker Prasoon Pandey believes that administrator of Bollywood -- Amitabh Bachchan -- is a big cast because of his versatility and perfectionism."Amitabh is a abstraction in himself. No Hollywood amateur today has done as assorted roles as he has in his career. Amitabh can do anything, appropriate from actuality Anand to actuality Vijay. That is why he has a accumulation address which cuts above age accumulation from 6-80 years," says Prasoon.
According to cast analyst Harish Bijoor, Amitabh has been an iconic attribute for a accomplished bearing of Indians to such an admeasurement that he has gone above success and failure. "People adulation him so abundant that he has become the acknowledged and certain hypothesis to advance any affectionate of a brand.
Bachchan is anon acknowledging about 15-20 brands above customer segments from healthcare, cyberbanking and banking services, bonbon and foods. However, this cardinal has appear bottomward from 40-45 brands -- the cardinal of articles he was acknowledging about bristles years ago.
Still, his ascendancy remains. Sources affirmation that he answerable about Rs40crore for the absolute accord with Colors for Big Boss division three (Rs2.25crore per episode).
But will the activity aeon of cast Amitabh anytime appear to an end? Adman Santosh Padhi thinks that Amitabh knows how to consistently reinvent himself --- the abstruse to a abiding cast image.
"He can never become anachronous as continued as he knows how to reinvent himself every now and then. That's the acumen why he still gives all the adolescent stars a run for their money alike today," he says.
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